Band: New Years Day
Song: “Hurts Like Hell”
Director: Robyn August (Snoop Dogg, Pitbull, Nothing More)
Album: “Hurts Like Hell” (single)
Release Date: August 12th, 2022
Label: Century Media Records

Frontwoman Ash Costello states:

‘Hurts Like Hell’ might seem like a song about a relationship on the surface; in a way, it is, I suppose. As I struggled to navigate how to continue to pursue my passion during the pandemic, I realized that chaos is where I thrive. I will stare down any obstacle, even if I look like a crazy person to subject myself to it. Eleanor Roosevelt said, ‘We all know people who are so afraid of pain that they shut themselves up […] and shrink until life is a mere living death.’ Turning pain into progress and tragedy into triumph is a particularly satisfying victory. As the saying goes: ‘nothing worth having comes easy.’ That is what ‘Hurts Like Hell’ means to me. The song is an acceptance and celebration of my relationship with chaos.”