Lo! debut “As Fools Ripen” music video

Band: Lo!
Song: “As Fools Ripen”
Director: Toby Pike
Album: Vestigial
Release Date: October 6th, 2017
Label: Pelagic Records

Director Toby Pike said of the clip:

“The idea for this clip really came from the first time I saw Lo! play. I thought lead singer Sam Dillon was going to turn himself inside out with his gut-wrenching convulsions on stage. One of the most animated and captivating lead singers I’ve seen perform. I wanted to create an abstract, ever evolving human form that became more and more distorted and messed up throughout the length of the clip; a visual representation of the multiple personalities Lo! presents on stage. It was an amazing experience working with the band on the shoot and through the post process on what was hands down the most technically challenging music video I’ve worked on to date. This piece really wasn’t possible without a huge push from the VFX team to create a clip that I’m extremely proud of. It really is the best kind of a beautiful mess.”


[via Metal Injection]