First Blood‘s video for “Rules Of Conviction” is now streaming, check it out below. Frontman Carl Schwartz commented:

“I grew up going to see bands like Earth Crisis and Path Of Resistance; bands with a voice, passion, conviction and heart. They inspired and helped shape my own personal convictions over the years, and these ideals are still very important to me today. This song is for those who paved the way and respect to those who still remain. These beliefs will never fade. These are the rules of conviction.”

The group’s new effort Rules is in stores now via Pure Noise Records.

Tour dates:

6/15 – Upland, CA | Gideon Hall
6/16 – Berkeley, CA | 924 Gilman *
6/17 – Sacramento, CA | Den of Sin *
6/18 – Reno, NV | Sparks Lounge
6/19 – San Diego, CA | Soda Bar
6/20 – Fullerton, CA | Programme Skate & Sound

* = w/ These Streets