Heavy groove unit Bubbles Erotica‘s music video for their single “Cicada Arcade” is now streaming and can be viewed below. The clip was directed by Ali Manesh at 3E Visuals. The group said of the song:

‘Cicada Arcade’ speaks to the culture of social media we live in today. A lot of people talking and making noise, but not listening or paying attention to the world around them. It’s a very me-first frame of mind, with everyone believing that their ideas and opinions are more important than everyone else’s. Our animator, Ali at 3E Visuals took that idea further with his visual interpretation of our lyrics.”

Manesh adds:

“It’s about wanting to get away from the constant noise and distractions that everyone is making in order to create and project their own false realities. And none of the false realities that are being thrown out there are original or unique, but are just based on recycled thoughts and beliefs that are being fed to them. Then the main character goes through a thought process that eventually ends up with him recognizing that he’s not any different and his own existence and reality is based on those very same noises an distractions. But as he’s coming to this realization, it’s too late as he’s actually fully immersed and drowning in the waste from his own false reality.”

The song is taken from the group’s forthcoming self-titled debut record, which is slated to drop on May 9th. The Chicago quartet will be hosting a double record release – alongside Killing Gods who will be releasing their Tartartus EP – show on May 6th at Bottom Lounge in their hometown. Click here for additional information.

[via Tattoo.com]