Life Of Agony released a video this week for their new song “World Gone Mad”, check it out below courtesy of Metal Injection. The clip was directed by Leigh Brooks of Firebelly Films. Bassist Alan Robert said of the song and video:
“The message behind ‘World Gone Mad’ could not be more relevant to what’s going on all over this planet right now. People are more divided than ever, and if we continue to ignore the fact that this world is busting at its seams and just continue to ‘stick our heads underground’, like the lyrics suggest, we will see a madness in our lifetime like we’ve never experienced before.
With the ‘World Gone Mad’ video, we were really looking to break out of the typical performance video approach to capture a high concept visual. There is clearly a strong homage to horror movies such as Hellraiser and The Ring, and U.K. director Leigh Brooks of Firebelly Films went above and beyond to bring our ideas to life. It’s definitely the darkest and scariest looking video we’ve done to date.”
The group’s new record A Place Where There’s No More Pain arrives next Friday, April 28th via Napalm Records. Physical copies are available for pre-order at the label’s webshop, while digital versions can be picked up on iTunes.