The Veronicas have a new music video out for their song “On Your Side”. The clip was written and directed by actress Ruby Rose (Orange Is The New Black, xXx: Return of Xander Cage), who comments:
“When I first heard the song I was drawn to the lyrics. Some songs tell the first chapter of a story others only tell the last, but here I was listening to a full narrative of someone’s sincere experience with love. It stood out to me and, like any great narrative, you wanted to know what was going to happen next.
Some months later when the girls spoke about making a video, it occurred to me they had never done an entirely narrative-based video… one without the use of singing to camera. I felt compelled to write a short film for it and see what they thought.
They loved the idea of it and asked if I wanted to be in it. A few days later, we shot it over a weekend in Auckland. The only thing is I threw out the original concept for the short film the night before shooting when I realized how many times they had used cars in previous videos. I wrote the treatment for what stands as the video today as an 11th hour revision.
As both a director and an actor, it was great to work with Jessica. I was blown away by what a naturally-gifted actor she is.”
The duo’s Jessica Origliasso comments:
“Ruby Rose is known for creating powerful and intensely affecting work and being given the opportunity to collaborate with her artistic force has been an incredible experience, both personally and professionally. Lisa [Origliasso, other half of The Veronicas and Jessica’s twin sister] and I have always been drawn to unconventional and honest story telling through our music; Ruby brought this to the forefront in our video for ‘On Your Side’.
The video shares a story between Ruby‘s character and mine. It’s a true-to-life look at the passion and protection of two people falling in love and, ultimately, a love that cannot be broken.
Working with Ruby – someone who naturally aligns with and embraces powerful and impassioned narrative – was an organic step forward for The Veronicas and an inspiring and rewarding experience for everyone involved.”
“On Your Side” is the second single off The Veronicas forthcoming album, which is due in 2017. You can purchase it today on iTunes.
