Band: Don Broco
Song: “Gumshield”
Director: Do Not Entry
Album: Amazing Things
Release Date: September 17th, 2021
Label: SharpTone Records
Singer Rob Damiani shares on the video’s concept:
“Excited to share our new song & video for ‘Gumshield’! After Tom’s fake wedding for the last album and the Beckham fan account hacking on our Instagram before Manchester Super Reds we wanted to bow out on one final prank. After seeing all these YouTubers try their hand at boxing we thought it would be an interesting experiment to see if we could convince people I was deluded enough myself to fight a professional boxer. The song itself is about the anxiety that comes with posting online and the fear of resulting arguments so the divisive nature of my entrance to the sport personally hit all those triggers for me! Teaming up with Dave Allen on this was so much fun, hilarious guy and proper top bloke, though think I could definitely have him if we ever had a real fight ;)”
The clip features an appearance by UK British Heavyweight champion Dave “White Rhino” Allen, who adds:
“It has been a great experience working with the Don Broco team on the music video, a great bunch of lads who are very innovative and smart, Rob can’t actually fight though x.”
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