Alexisonfire have released a video for their song “Familiar Drugs”, the group’s first new material in 10 years.Guitarist Wade MacNeil said of the video:
“Everything came together really fast. [Director] Maxxis flew into Toronto with a crew of four people, found the plainest room he could and shot us on VHS tape and cellphones in a day.
We were all really drawn to the vibe of old punk documentaries and videos from the ’70s and ’80s. We asked for a lo-fi, no bullshit performance video and that’s what he delivered.”
Director Maxxis adds:
“I thought it would be cool to put a very normal woman in this tight space with Alexisonfire performing. She represents the withdrawn and disinterested sales force that is out there moving product to make a buck — regardless of what it is. She doesn’t give a shit about this band or their music — maybe she even thinks it’s stupid. There’s no passion there, so she stands miserably in the background. a nice metaphor for life i think.”
The single is available for purchase here.
[via Heavy Consequence]